We love welcoming guests who help share the story of our farm, our wines and ciders, and the beauty of Muskoka through words, photos, and video. To make sure collaborations are a good fit, we have a clear policy for media and influencer partnerships.
Our Priorities
- Authenticity: We partner with storytellers who align with our values of local, seasonal, and quality experiences.
- Local Connection: Our focus is on audiences in Ontario and surrounding regions who can visit in person or purchase locally.
- Community First: We value the organic posts our guests share just as much as professional content.
Partnership Criteria
We consider media passes or hosted experiences if you meet the following:
- Audience Fit: Primary followers in Ontario / within day-trip distance.
- Engagement: Authentic engagement rate (comments, conversations, shares — not just likes).
- Content Quality: Strong storytelling in video and/or stills that reflects the feel of Muskoka and our farm.
- Commitment: Willing to provide agreed deliverables (e.g. 1 Reel, 5 Stories, link in caption).
How to Request a Partnership:
1. Email us with the following information:
- Your name and social media handles
- Audience demographics and engagement rate
- Examples of relevant content you’ve created (food, drink, tourism, seasonal activities)
- What you propose (type of visit, content you’d create, timeline)
2. We review requests monthly and will confirm if a partnership is a good fit.
What We Provide
- Media pass for specified experiences (e.g., tour + tasting, seasonal trail pass).
- Access to staff for short interviews or behind-the-scenes content (as arranged).
- Permission to film and photograph on site for the agreed purposes.
What We Ask in Return
- Content delivered within 14 days of visit.
- All posts tagged with @johnstons_cranberries and #muskokalakesfarmandwinery .
- Permission for us to repost your content (with credit) on our channels, website, and marketing materials.
Exclusions
- We do not provide free overnight accommodations or unlimited product.
- Requests from influencers whose audiences are primarily outside our market area will not be prioritized.
- One-off “freebie” requests without clear deliverables are declined.
Note
We continue to welcome organic sharing from all guests – many of our favorite posts come from regular visitors! Please tag us when you share your experience.
We continue to welcome organic sharing from all guests — many of our favorite posts come from regular visitors! Please tag us when you share your experience.